High-Trust Client Experiences That Drive Premium Loyalty and Consistent 10K+ Weeks.
For skin, beauty and wellness brands ready to elevate their positioning, strengthen client loyalty, and increase profitability, without the overwhelm or exhaustion.
Hey, I’m Naomi.
I’m a Beauty Business Strategist, Skin and Beauty Clinic Owner, Speaker, Educator, Strategic Mentor Industry Advisor, within skin, beauty, aesthetic, and wellness industry. The most curious human truly!
What lights me up the most?
Working with Beauty Salon Owners, Skin Clinics, and Aesthetic Professionals just like you to triple your revenue without the exhaustion or overwhelm.
Because you didn’t start your business to feel drained or overwhelmed.
You started it to build a lifestyle that fuels your vision, reflects your values and gives you freedom.
Are you ready to finally have a business that gives back to you, not one that takes from you?
N.
Get to know me…
I work with skin and beauty clinic owners, aesthetic professionals, and wellness brands as a Beauty Business Coach, Brand Strategist, and Industry Advisor, blending strategy, sales psychology, and human connection to strengthen profitability, elevate client trust, and build sustainable business growth.
With over 33 years in the skin, beauty, and wellness industry, I blend technical expertise with the psychology of sales, human connection, and long-term business strategy.
My experience spans roles as a salon owner, business strategist, mentor, educator, speaker, and wellness retreat leader.
As a CIDESCO-qualified aesthetician, I’ve built and led high-performing teams recognised for delivering exceptional client experiences while building sustainable, profitable businesses.
Featured in Professional Beauty, The Sydney Morning Herald, and multiple industry publications for excellence in client experience, business growth, and leadership within the beauty and wellness industry.
My work is centred around elevating client care, strengthening client retention, and building sustainable, profitable businesses through strategy, structure, and human connection.
Hear from past clients
Jane Hyde (Injectable-Laser Clinic Owner, Registered Nurse): In 3 months went from discounted laser and injectable services to charging for her expertise and knowing how to build and operate a business. This program Jane said ‘changed not only her business model but her mindset too’.
Gabbi Blessing (Natural Brow Specialist-Cosmetic Tattoo) went from overwhelm to clarity and certainty with minimal re-bookings to 80% re-bookings and momentum in just 2 months. I now see what’s truly possible.
EVERYONE LOVES A FREEBIE
The 10K+ Week Method: How Smart Salon Owners Stay Profitable
In this free 60-minute workshop, I’ll share The 10K Week Method, my proven system, built from over 20 years of experience, helping salon owners and aesthetic professionals create steady, high-income weeks without
exhausting themselves, chasing clients, or relying on packed schedules.
WAYS TO WORK WITH ME
1:1 Salon Coaching
The 3-month 1:1 Coaching Program is a high-touch private experience for clinic owners, aesthetic professionals, (with our without a team) ready to step into confident leadership, master permission-lead sales with ease and create consistent $10K+ weeks with loyal, high-paying clients.
You’ll learn how scale with clarity and ease, without fatigue or burnout that holds so many back from building the business and success they truly wanted.
Because you didn’t start your business to feel drained or overwhelmed. You started it to build a business that excites you, reflects your values, fuels your vision and gives you freedom. This program helps you create a business that gives back to you, not takes from you.
Beauty Business Accelerator
The 2-month 1;1 Coaching Program to double your skincare sales and profit without extra work or pressure consistently.
Say goodbye to slow weeks, appointment gaps, inefficient marketing and messaging that isn’t converting into client bookings and sales.
No more time consuming conversations that don’t lead to results. Confidently attract your ideal clients that trust you, purchase from you, re-book with you and refer you with less stress and more impact and results.
Team Workshops
I offer workshops for a maximum of 10 women for 4-6 hours to integrate and implement some of the most important business building and management practices I have learned in my 30 plus years in the Beauty and Skin industry.
What’s Possible when we work together
R.I (Lash Salon Owner):
In 3 months went from $38K to $57K months with 86% rebookings
Christina Swartz (Skin Professional):
Increased revenue by 28% in 2 months by asking deeper consultation questions, selling more skincare with ease and stepping into powerful leadership with confidence.
Lisa Rush (Owner-Injectable Nurse):
Built team accountability and cohesiveness, which tripled the clinic’s revenue and increased sales confidence.
Jess Nash (Clinic Owner-Facialist):
Doubled her revenue in 2 months. Her e-bookings skyrocketed as membership numbers grew and she confidently expanded her team hiring a team of 2 skin professionals.
Hey Naomi, I’d love to...
Kind Words
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![A woman cleaning her face with a jade roller in front of a mirror.]()
Joyce Piper - The Face Yoga Coach
Naomi's coaching is thorough and life-changing. She had overcome the same problems I faced, including lack of confidence in sales and uncertainty about pricing.
Naomi is warm, approachable, and authentic. I now understand my worth, feel comfortable increasing my prices, can identify clients' limiting beliefs, and feel more confident about creating joint ventures. Her strategies have instilled a deeper sense of self-belief in me.
I wholeheartedly recommend Naomi's coaching and programs.
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![A woman is lying on a treatment bed with her eyes closed as another woman, possibly a therapist or massage therapist, gently supports her head during a facial or massage treatment in a spa or massage room.]()
Christina Swartz - Christina's House of Beauty Perth
In 2017, I started coaching with Naomi. What resonated with me was that she is a successful salon owner and skincare therapist, so she understood my business and treatments.
I needed help with treatment structure, and Naomi was sincere, helpful, and provided exceptional results, knowledge, business tools, and continuous support. I’ve appreciated her encouragement, advice, and emotional support, especially when I was unsure of which direction to take.
I can’t speak highly enough about Naomi.
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![A close-up of a smiling woman with short gray hair, wearing glasses, earrings, a black top, and a necklace, indoors with a medical device in the background.]()
Fiona Macdonald - Holistic Skin Therapist
I completed the 2-Month Business Course with Naomi to refocus my business after transitioning to skin clients.
Her expertise and gentle guidance helped me overcome fears, implement authentic marketing, and confidently raise my prices. This transformed my mindset, boosted my earnings, and allowed my business to thrive.
I now show up for my clients with renewed energy and a happier heart.
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Lisa Rush Skin Clinic - Media Spa Paddington Sydney
We chose Naomi to support us through our initial coaching journey and to help us establish accountability with our new staff.
Naomi's program was excellent in teaching our staff not only to embrace accountability in their practice but also in building their confidence when it comes to sales.
Naomi also helped the team address individual barriers. Naomi is always very professional, personable, and a pleasure to work with. Thank You Naomi
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![A woman giving a facial massage to another woman lying on a treatment bed, using two silver facial tools in a spa setting.]()
Jess Nash - Lady Luxe Beauty
Naomi has completely changed my mindset and given me another dimension of my business. I see things with more clarity now. She rekindled my motivation by reminding me of the passion that drives my work and showed me that success is about nurturing clients and delivering value, not aggressive sales tactics.
Naomi provides high accountability, helping me stay self-competitive and reflective, which improves the personalised service I offer.
She is a true inspiration, and my only regret is not starting with her sooner.
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![A woman smiling in an indoor setting next to a pink medical recliner with attached arm and head supports, illuminated by a ring light.]()
Gabbrielle Blessing - Cosmetic & Medical Tattooist, Eyebrow Specialist
I can't say enough good things about Naomi. Working with her has been a game-changer for my beauty business and mindset.
From the very first session, I felt seen and heard, which was meaningful coming from someone with her success. Naomi understands the unique value we add to the beauty industry and has mastered optimising every client's experience while supporting my financial growth. She is knowledgeable, inspiring, and genuinely cares about my success.
I highly recommend Naomi's coaching without reservation.
Want more support and inspiration?
I share weekly training, behind-the-scenes strategies, and real client results to help you grow a profitable salon business without the burnout.
Watch step-by-step tutorials, trainings and mindset shifts on my YouTube channel
Free Facebook group for salon & skin pros: weekly trainings, resources and networking to grow your business!
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